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style="-moz-hyphens:none;-webkit-hyphens:none;Margin:0;Margin-bottom:10px;color:#fff;font-family:Montserrat,Arial,sans-serif;font-size:18px;font-weight:400;hyphens:none;line-height:22px;margin:0;margin-bottom:10px;padding:0;text-align:center;text-transform:uppercase;word-break:none;word-wrap:normal">News From DJI</h4><h5 class="text-center" style="-moz-hyphens:none;-webkit-hyphens:none;Margin:0;Margin-bottom:10px;color:#fff;font-family:Montserrat,Arial,sans-serif;font-size:14px;font-weight:500;hyphens:none;line-height:18px;margin:0;margin-bottom:0;padding:0;text-align:center;word-break:none;word-wrap:normal">Transmitted by PR Newswire for Journalists on <span class="prevent-break" style="display:inline-block">May 07, 2018 10:30 AM EST </span></h5></th><th class="expander" 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style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> <h1 style="Margin:0;Margin-bottom:10px;color:#4D4E53;font-family:Montserrat,Arial,sans-serif;font-size:20px;font-weight:500;line-height:28px;margin:0;margin-bottom:0;padding:0;text-align:left;word-wrap:normal">DJI And Microsoft Partner To Bring Advanced Drone Technology To The Enterprise</h1> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> </th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th> </tr></tbody></table> <table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table><p><i>New Developer Tools For Windows And Azure IoT Edge Services Enable Real-Time AI And Machine Learning For Drones</i></p>
<p><span id="spanHghltbf74"><span class="xn-location">REDMOND, Wash.</span></span>, <span class="xn-chron">May 7, 2018</span> /PRNewswire/ -- DJI, the world's leader in civilian drones and aerial imaging technology, and Microsoft Corp. have announced a strategic partnership to bring advanced AI and machine learning capabilities to DJI drones, helping businesses harness the power of commercial drone technology and edge cloud computing.</p>
<p>Through this partnership, DJI is releasing a software development kit (SDK) for Windows that extends the power of commercial drone technology to the largest enterprise developer community in the world. Using applications written for Windows 10 PCs, DJI drones can be customized and controlled for a wide variety of industrial uses, with full flight control and real-time data transfer capabilities, making drone technology accessible to Windows 10 customers numbering nearly 700 million globally. </p>
<p>DJI has also selected Microsoft Azure as its preferred cloud computing partner, taking advantage of Azure's industry-leading AI and machine learning capabilities to help turn vast quantities of aerial imagery and video data into actionable insights for thousands of businesses across the globe. </p>
<p>"As computing becomes ubiquitous, the intelligent edge is emerging as the next technology frontier," said <span class="xn-person">Scott Guthrie</span>, executive vice president, Cloud and Enterprise Group, Microsoft. "DJI is the leader in commercial drone technology, and Microsoft Azure is the preferred cloud for commercial businesses. Together, we are bringing unparalleled intelligent cloud and Azure IoT capabilities to devices on the edge, creating the potential to change the game for multiple industries spanning agriculture, public safety, construction and more."</p>
<p>DJI's new SDK for Windows empowers developers to build native Windows applications that can remotely control DJI drones including autonomous flight and real-time data streaming. The SDK will also allow the Windows developer community to integrate and control third-party payloads like multispectral sensors, robotic components like custom actuators, and more, exponentially increasing the ways drones can be used in the enterprise.</p>
<p>"DJI is excited to form this unique partnership with Microsoft to bring the power of DJI aerial platforms to the Microsoft developer ecosystem," said <span class="xn-person">Roger Luo</span>, president at DJI. "Using our new SDK, Windows developers will soon be able to employ drones, AI and machine learning technologies to create intelligent flying robots that will save businesses time and money, and help make drone technology a mainstay in the workplace."</p>
<p>In addition to the SDK for Windows, Microsoft and DJI are collaborating to develop commercial drone solutions using Azure IoT Edge and AI technologies for customers in key vertical segments such as agriculture, construction and public safety. Windows developers will be able to use DJI drones alongside Azure's extensive cloud and IoT toolset to build AI solutions that are trained in the cloud and deployed down to drones in the field in real time, allowing businesses to quickly take advantage of learnings at one individual site and rapidly apply them across the organization.</p>
<p>DJI and Microsoft are already working together to advance technology for precision farming with Microsoft's FarmBeats solution, which aggregates and analyzes data from aerial and ground sensors using AI models running on Azure IoT Edge. With DJI drones, the Microsoft FarmBeats solution can take advantage of advanced sensors to detect heat, light, moisture and more to provide unique visual insights into crops, animals and soil on the farm. Microsoft FarmBeats integrates DJI's PC Ground Station Pro software and mapping algorithm to create real-time heatmaps on Azure IoT Edge, which enable farmers to quickly identify crop stress and disease, pest infestation, or other issues that may reduce yield.</p>
<p>With this partnership, DJI will have access to the Azure IP Advantage program, which provides industry protection for intellectual property risks in the cloud. For Microsoft, the partnership is an example of the important role IP plays in ensuring a health and vibrant technology ecosystem and builds upon existing partnerships in emerging sectors such as connected cars and personal wearables. </p>
<p><b>Availability</b></p>
<p>DJI's SDK for Windows is available as a beta preview to attendees of the Microsoft Build conference today and will be broadly available in fall 2018. For more information on the Windows SDK and DJI's full suite of developer solutions, visit: <a href="http://email.prnewswire.com/wf/click?upn=gxASUo0lxaklQO0AvxaI-2FZBPcPjmhMOOVfWJBcA3eh-2BR-2BlaD17Bu6TTKdWlC6rS8_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75TIDnMTseecpHisBYwNQwZ9OGYrSKEOEWluUPwU72RxfDw8649XlU2-2FnYUeWcmj-2BM9eqKYGZc2gLao-2FP39Ikk4xFA1-2BkDp6Ewsuey22JwgHc2CeycGR9Au-2BcCrJf-2FFkSjk9hdMuLb7lL-2F9k4sJsxBOzK9E-2B5PXx1L2hcojfQOifRqhlSYOftN-2B0p-2FKC9IL7P3sxcW7oureO5-2B88gFoaE52Gy9BiYRWtz66-2FFXOk15P024WEv3iI8swJsz84OfD5-2FT0GPUxYyti8AIepvjKLjm2w-3D-3D" rel="nofollow" target="_blank">developer.dji.com</a>. </p>
<p><b>About DJI</b></p>
<p>DJI, the world's leader in civilian drones and aerial imaging technology, was founded and is run by people with a passion for remote-controlled helicopters and experts in flight-control technology and camera stabilization. The company is dedicated to making aerial photography and filmmaking equipment and platforms more accessible, reliable and easier to use for creators and innovators around the world. DJI's global operations currently span across the Americas, <span class="xn-location">Europe</span> and <span class="xn-location">Asia</span>, and its revolutionary products and solutions have been chosen by customers in over 100 countries for applications in filmmaking, construction, inspection, emergency response, agriculture, conservation and other industries.</p>
<p><b>About Microsoft</b></p>
<p>Microsoft (Nasdaq "MSFT" @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.</p>
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<p>SOURCE DJI</p>CONTACT: Michael Oldenburg, DJI Senior Communication Manager, North America - michael.oldenburg@dji.com; Chelsea Pohl, Microsoft Commercial Communications Manager - chelp@microsoft.com<table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="8px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:8px;font-weight:400;hyphens:auto;line-height:8px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> <table class="button medium expand" style="Margin:0 0 16px 0;border-collapse:collapse;border-spacing:0;margin:0 0 16px 0;padding:0;text-align:left;vertical-align:top;width:100%!important"><tr style="padding:0;text-align:left;vertical-align:top"><td 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style="-moz-hyphens:none;-webkit-hyphens:none;Margin:0;Margin-bottom:10px;color:#fff;font-family:Montserrat,Arial,sans-serif;font-size:18px;font-weight:400;hyphens:none;line-height:22px;margin:0;margin-bottom:10px;padding:0;text-align:center;text-transform:uppercase;word-break:none;word-wrap:normal">News From DJI</h4><h5 class="text-center" style="-moz-hyphens:none;-webkit-hyphens:none;Margin:0;Margin-bottom:10px;color:#fff;font-family:Montserrat,Arial,sans-serif;font-size:14px;font-weight:500;hyphens:none;line-height:18px;margin:0;margin-bottom:0;padding:0;text-align:center;word-break:none;word-wrap:normal">Transmitted by PR Newswire for Journalists on <span class="prevent-break" style="display:inline-block">May 07, 2018 10:30 AM EST </span></h5></th><th class="expander" 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style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> <h1 style="Margin:0;Margin-bottom:10px;color:#4D4E53;font-family:Montserrat,Arial,sans-serif;font-size:20px;font-weight:500;line-height:28px;margin:0;margin-bottom:0;padding:0;text-align:left;word-wrap:normal">DJI And Microsoft Partner To Bring Advanced Drone Technology To The Enterprise</h1> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> </th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th> </tr></tbody></table> <table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table><p><i>New Developer Tools For Windows And Azure IoT Edge Services Enable Real-Time AI And Machine Learning For Drones</i></p>
<p><span id="spanHghltbf74"><span class="xn-location">REDMOND, Wash.</span></span>, <span class="xn-chron">May 7, 2018</span> /PRNewswire/ -- DJI, the world's leader in civilian drones and aerial imaging technology, and Microsoft Corp. have announced a strategic partnership to bring advanced AI and machine learning capabilities to DJI drones, helping businesses harness the power of commercial drone technology and edge cloud computing.</p>
<p>Through this partnership, DJI is releasing a software development kit (SDK) for Windows that extends the power of commercial drone technology to the largest enterprise developer community in the world. Using applications written for Windows 10 PCs, DJI drones can be customized and controlled for a wide variety of industrial uses, with full flight control and real-time data transfer capabilities, making drone technology accessible to Windows 10 customers numbering nearly 700 million globally. </p>
<p>DJI has also selected Microsoft Azure as its preferred cloud computing partner, taking advantage of Azure's industry-leading AI and machine learning capabilities to help turn vast quantities of aerial imagery and video data into actionable insights for thousands of businesses across the globe. </p>
<p>"As computing becomes ubiquitous, the intelligent edge is emerging as the next technology frontier," said <span class="xn-person">Scott Guthrie</span>, executive vice president, Cloud and Enterprise Group, Microsoft. "DJI is the leader in commercial drone technology, and Microsoft Azure is the preferred cloud for commercial businesses. Together, we are bringing unparalleled intelligent cloud and Azure IoT capabilities to devices on the edge, creating the potential to change the game for multiple industries spanning agriculture, public safety, construction and more."</p>
<p>DJI's new SDK for Windows empowers developers to build native Windows applications that can remotely control DJI drones including autonomous flight and real-time data streaming. The SDK will also allow the Windows developer community to integrate and control third-party payloads like multispectral sensors, robotic components like custom actuators, and more, exponentially increasing the ways drones can be used in the enterprise.</p>
<p>"DJI is excited to form this unique partnership with Microsoft to bring the power of DJI aerial platforms to the Microsoft developer ecosystem," said <span class="xn-person">Roger Luo</span>, president at DJI. "Using our new SDK, Windows developers will soon be able to employ drones, AI and machine learning technologies to create intelligent flying robots that will save businesses time and money, and help make drone technology a mainstay in the workplace."</p>
<p>In addition to the SDK for Windows, Microsoft and DJI are collaborating to develop commercial drone solutions using Azure IoT Edge and AI technologies for customers in key vertical segments such as agriculture, construction and public safety. Windows developers will be able to use DJI drones alongside Azure's extensive cloud and IoT toolset to build AI solutions that are trained in the cloud and deployed down to drones in the field in real time, allowing businesses to quickly take advantage of learnings at one individual site and rapidly apply them across the organization.</p>
<p>DJI and Microsoft are already working together to advance technology for precision farming with Microsoft's FarmBeats solution, which aggregates and analyzes data from aerial and ground sensors using AI models running on Azure IoT Edge. With DJI drones, the Microsoft FarmBeats solution can take advantage of advanced sensors to detect heat, light, moisture and more to provide unique visual insights into crops, animals and soil on the farm. Microsoft FarmBeats integrates DJI's PC Ground Station Pro software and mapping algorithm to create real-time heatmaps on Azure IoT Edge, which enable farmers to quickly identify crop stress and disease, pest infestation, or other issues that may reduce yield.</p>
<p>With this partnership, DJI will have access to the Azure IP Advantage program, which provides industry protection for intellectual property risks in the cloud. For Microsoft, the partnership is an example of the important role IP plays in ensuring a health and vibrant technology ecosystem and builds upon existing partnerships in emerging sectors such as connected cars and personal wearables. </p>
<p><b>Availability</b></p>
<p>DJI's SDK for Windows is available as a beta preview to attendees of the Microsoft Build conference today and will be broadly available in fall 2018. For more information on the Windows SDK and DJI's full suite of developer solutions, visit: <a href="http://email.prnewswire.com/wf/click?upn=gxASUo0lxaklQO0AvxaI-2FZBPcPjmhMOOVfWJBcA3eh-2BR-2BlaD17Bu6TTKdWlC6rS8_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75TIDnMTseecpHisBYwNQwZ9OGYrSKEOEWluUPwU72RxfDw8649XlU2-2FnYUeWcmj-2BM9eqKYGZc2gLao-2FP39Ikk4xFA1-2BkDp6Ewsuey22JwgHc2CeycGR9Au-2BcCrJf-2FFkSjk9hdMuLb7lL-2F9k4sJsxBOzK9E-2B5PXx1L2hcojfQOifRqhlSYOftN-2B0p-2FKC9IL7P3sxcW7oureO5-2B88gFoaE52Gy9BiYRWtz66-2FFXOk15P024WEv3iI8swJsz84OfD5-2FT0GPUxYyti8AIepvjKLjm2w-3D-3D" rel="nofollow" target="_blank">developer.dji.com</a>. </p>
<p><b>About DJI</b></p>
<p>DJI, the world's leader in civilian drones and aerial imaging technology, was founded and is run by people with a passion for remote-controlled helicopters and experts in flight-control technology and camera stabilization. The company is dedicated to making aerial photography and filmmaking equipment and platforms more accessible, reliable and easier to use for creators and innovators around the world. DJI's global operations currently span across the Americas, <span class="xn-location">Europe</span> and <span class="xn-location">Asia</span>, and its revolutionary products and solutions have been chosen by customers in over 100 countries for applications in filmmaking, construction, inspection, emergency response, agriculture, conservation and other industries.</p>
<p><b>About Microsoft</b></p>
<p>Microsoft (Nasdaq "MSFT" @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.</p>
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<p>SOURCE DJI</p>CONTACT: Michael Oldenburg, DJI Senior Communication Manager, North America - michael.oldenburg@dji.com; Chelsea Pohl, Microsoft Commercial Communications Manager - chelp@microsoft.com<table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="8px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:8px;font-weight:400;hyphens:auto;line-height:8px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> <table class="button medium expand" style="Margin:0 0 16px 0;border-collapse:collapse;border-spacing:0;margin:0 0 16px 0;padding:0;text-align:left;vertical-align:top;width:100%!important"><tr style="padding:0;text-align:left;vertical-align:top"><td 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