Sybase and Orange Business Services Partner to Provide Mobile Device Management Services for Enterprises Worldwide

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March 3, 2010
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Sybase and Orange Business Services Partner to Provide Mobile Device Management Services for Enterprises Worldwide

PARIS, LONDON and CeBIT, HANOVER, Germany, March 3, 2010--

    - Partnership Extends Best-In-Class Enterprise Mobility Platform
Addressing Management, Security, Back-End Integration and Application
Deployment Challenges

    Sybase, Inc. (NYSE: SY), an industry leader in enterprise and mobile
software, and Orange Business Services, a leading global communications
solutions integrator, today announced a partnership to offer innovative
mobile device management as a managed service to enterprises who want to
control their mobile assets. This service is available on any carrier in the
world, many mobile devices and numerous operating systems.

    Managed Cloud-Ready Mobility Service

    Orange Business Services will leverage Sybase's enterprise device
management platform to help companies tackle the challenge resulting from the
increasing number of mobile workers, devices, applications, and ever-growing
heterogeneity of corporate mobile environments. Orange Business Services will
enable enterprises to consolidate their global mobile assets (devices and SIM
cards), implement a mobile security policy, deploy all mobile applications
and control wireless spending. This device management service is hosted in
the Orange network, with Service Level Objectives, and can be easily accessed
by any enterprise that requires cross-operator, cross-device management and
is scaleable to meet both large mobile fleet demand and bursting usage.

    "Security compliance, centralised mobile device control, and application
deployment are major challenges that global enterprises must overcome to
benefit from the 21st century corporate mobility world," said Caroline
Comet-Fraigneau, Head of Mobility Business Unit, Orange Business Services.
"Our cloud-ready approach to mobile device management not only addresses
these issues, but also ensures a positive return on investment by avoiding
heavy CAPEX investment, ensuring a low unit cost per user by sharing our
platform across multiple customers and helping reduce enterprise mobility
costs."

    "Security issues, combined with the difficulties of managing the
heterogeneity and complexity of a mobile infrastructure, require a proven and
easy-to-deploy mobile solution," said Nigel Doust, VP of EMEA, Sybase
iAnywhere. "Orange Business Services chose to work with Sybase to offer
device management as a service, providing their enterprise customers with an
instant solution that removes many of the obstacles previously experienced."

    In August 2009, IDC found that 40 percent of organisations plan to deploy
a mobile SaaS solution in the next 12-18 months[i]. Many business customers
are struggling to control their mobile costs while trying to empower
end-users to take advantage of mobile applications without compromising
security.

    "The managed service model is emerging as a way to effectively meet the
needs of the rapidly growing enterprise mobility market," said Stephen Drake,
Program Vice President for Mobility & Telecom, IDC. "By leveraging Sybase's
mobility solution, Orange Business Services will offer its customers
complete, centralised device management to overcome the complexities of an
increasing mobile information workforce."

    New Device Management and Security Service

    Orange Business Services uses Sybase's mobility platform to support the
new managed service with:

   
    - Mobile Device Management for device inventory, corporate settings,
      upgrades and distribution, application management, email control,
      cost management, monitoring the end-user experience;
    - Mobile Security that enforces access codes, establishes "lock/wipe"
      policies, encrypts devices and data cards, delivers firewall and
      antivirus applications, and controls mobile access to corporate
      applications.

    About Orange

    Orange is the key brand of France Telecom, one of the world's leading
telecommunications operators. With 131.8 million customers, the Orange brand
now covers internet, television and mobile services in the majority of
countries where the Group operates. At the end of 2009, France Telecom had
consolidated sales of 50.9 billion euros, including its activities in the
United Kingdom, and at Dec. 31, 2009, the Group had a customer base of almost
193 million customers in 32 countries. These include 132.6 million mobile
customers and 13.5 million broadband internet (ADSL) customers worldwide.
Orange is the number three mobile operator and the number two provider of
broadband internet services in Europe and, under the brand Orange Business
Services, is one of the world leaders in providing telecommunication services
to multinational companies.

    The Group's strategy, which is characterized by a strong focus on
innovation, convergence and effective cost management, aims to establish
Orange as an integrated operator and benchmark for new telecommunications
services in Europe. Today the Group remains focused on its core activities as
a network operator, while working to develop its position in new growth
activities. To meet customer expectations, the Group strives to provide
products and services that are simple and user-friendly, while maintaining a
sustainable and responsible business model that can be adapted to the
requirements of a fast-paced and changing eco-system.

    France Telecom (NYSE:FTE) is listed on Euronext Paris (compartment A) and
on the New York Stock Exchange.

    For more information (on the internet and on your mobile):
http://www.orange.com, http://www.orange-business.com,
http://www.orange-innovation.tv

    Orange and any other Orange product or service names included in this
material are trade marks of Orange Personal Communications Services Limited,
Orange France or France Telecom.

    About Sybase

    Sybase is an industry leader in delivering enterprise and mobile software
to manage, analyse and mobilise information. We are recognised globally as a
performance leader, proven in the most data-intensive industries and across
all major systems, networks and devices. Our information management,
analytics and enterprise mobility solutions have powered the world's most
mission-critical systems in financial services, telecommunications,
manufacturing and government. For more information, visit
http://www.sybase.com. Read Sybase blogs: http://blogs.sybase.com.

    Sybase is a registered trademark of Sybase, Inc. or its subsidiaries. All
other company and product names mentioned may be trademarks of the respective
companies with which they are associated.

    Special Note: Statements concerning Sybase's future growth,
prospects and new product releases are, by nature, forward-looking statements
that involve a number of uncertainties and risks, and cannot be guaranteed.
Factors that could cause actual events or results to differ materially
include shifts in customer demand, rapid technology changes, competitive
factors and unanticipated delays in scheduled product availability. These and
other risks are detailed from time to time in Sybase's Securities and
Exchange Commission filings, including, but not limited to, its annual report
on Form 10-K and its quarterly reports on Form 10-Q (copies of which can be
viewed on Sybase's Web site).

   
    ---------------------------------

    [i] "The State of Mobile Enterprise Software in 2009: An IDC Survey of
        Applications and Platforms - Decisions and Deployments," IDC,
        August 2009.

    Orange PR Contacts                      SY PR contact

    Orange Business Services                Danielle Cook/Lauren Wood
    - Global, Europe and Asia Pacific       Noiseworks for Sybase
    Frederic Gielec                         +44(0)1628-628080
    +33-1-46-46-2189                        Sybase@noiseworks.com
    frederic.gielec@orange-ftgroup.com

    Orange Business Services - Americas     Scott Malinowski
    Elizabeth Mayeri                        Sybase, Inc.
    +1-212-251-2086                         +1-978-287-1793
    elizabeth.mayeri@orange-ftgroup.com     scott.malinowski@sybase.com

    Erika Gelinard
    +33-1-44-44-93-93
    egelinard.ext@orange-ftgroup.com

Source: Sybase, Inc.

Orange PR Contacts: Orange Business Services - Global, Europe and Asia Pacific, Frederic Gielec, +33-1-46-46-2189, frederic.gielec@orange-ftgroup.com; Orange Business Services - Americas, Elizabeth Mayeri, +1-212-251-2086, elizabeth.mayeri@orange-ftgroup.com; Erika Gelinard, +33-1-44-44-93-93, egelinard.ext@orange-ftgroup.com; SY PR contact: Danielle Cook/Lauren Wood, Noiseworks for Sybase, +44(0)1628-628080, Sybase@noiseworks.com; Scott Malinowski, Sybase, Inc., +1-978-287-1793, scott.malinowski@sybase.com

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